As parents, we're always rooting for our kids. Every day we do our best to provide them with the resources they need to lead happy, healthy lives. We see our company as an extension of that instinct - a way to help other parents find engaging materials that respect children, their world and their limitless creativity. Root for kids™ is parent-selected and child-directed: whether inspired by early childhood educational philosophies or simply popular among progressive families, every toy, book and album on our site is selected for its ability to creatively stimulate children aged 0-5. Through our RootLets service and the interactive elements of our site, we hope to build a platform for families, educators and caregivers to share products, ideas, methods and moments. Together, we're helping the next generation take Root.

-Jane and Maclain

Root for kids™ is based in Los Angeles, CA.